Developing New Functional Food and Nutraceutical Products provides crucial information from conceptualization of latest products to marketing, aiming to give a pretty good figuring out of all the process thru detailed coverage of key concepts, namely innovation, regulation, manufacturing, quality keep watch over, and marketing.
Chapters provide insights into market and competitive analysis, product design and development, intellectual property, ingredient sourcing, cost keep watch over, and sales and marketing strategies.
- Examines key considerations in product development
- Provides a streamlined manner for product development
- Addresses manufacturing and quality keep watch over challenges
- Includes key lessons for a a success product launch and effective marketing